case study work - disney

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation. Disney was founded on October 16th 1923 by Walt Disney and Roy O. Disney. It started as the Disney Brothers Cartoon Studio. It established itself as a leader in the American animation industry before diversifying into live action film production, television and theme parks. The company is best known for the products of its film studio, the Walt Disney Studios which, today, is one of the largest best known studios in American Cinema. Disney owns and licences 14 theme parks around the world. The Walt Disney company operates as five primary units and segments: the Walt Disney studios, which includes the company’s film, recording label, and theatrical divisions; parks and resorts, featuring the company’s theme parks, cruise line, and other travel related assets; Disney consumer products, which produces toys, clothing and other merchandising based upon Disney owned properties; media networks, which included the company’s television properties; and Disney interactive, which Disney’s internet, mobile, social media, virtual worlds, and computer games operations. In 1991, Disney made $6,111. In 2005, Disney made $31,944. However, in 2014, Disney made $48,813. 1928, Disney came up with Mickey and Minnie mouse. In 1937, Walt Disney studios released its first fully animated feature film Snow White and the Seven Dwarfs, and pioneered a new form of family entertainment.

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